PADI AND GOPRO LAUNCH UNDERWATER SELFIE DAY

Win $2000 and GoPro Hero9 Black in Conservation Competition

PADI and GoPro are launching #UnderwaterSelfieDay to raise awareness of ocean conservation (Photo: PADI/supplied)

DIVE Report

PADI and GoPro are teaming up to get people around the world to make a statement for ocean conservation with the launch of Underwater Selfie Day on 7 November 2020.

According to a joint press release issued earlier this week, ‘By flooding social media with amazing underwater photos and videos for one day, divers, water lovers and action sports enthusiasts will put a spotlight on the human connection to the ocean – showing millions of people around the world just how incredible it really is and why it’s worth protecting.’

Divers, snorkelers and watersports enthusiasts who own a GoPro action camera can submit pictures or videos – which must be shot with a GoPro – to the competition by posting selfies with the hashtag #underwaterselfieday on Facebook, Instagram or Twitter on 7 November 2020. PADI and GoPro’s official accounts must also be tagged in the post.

Winners will be decided by a panel of judges based on performance and style, composition and framing, and overall creativity. The winning entry will earn the photographer $2,000, plus the winner and two runners-up will also receive one of the recently launched GoPro HERO9 Black action cameras, capable of delivering 5K video with a range of new features.

‘PADI is committed to growing its community of Torchbearers who explore and protect our ocean,’ said Kristin Valette-Wirth, Chief Brand and Membership Officer for PADI Worldwide. ‘We’re thrilled to partner with GoPro to inform, excite and empower people everywhere to seek adventure and save the ocean on Underwater Selfie Day and year-round.’

‘At GoPro, we often say that the company really took off when our founder, Nicholas Woodman, decided to turn the camera around and capture himself, so kicking off an international #UnderwaterSelfieDay, which also celebrates protecting the environment, is something we are thrilled to be a part of,’ sayid GoPro Vice President of Global Marketing Rick Loughery. ‘The HERO9 Black … is the first GoPro to be sold in plastic-free packaging – one more step we are taking to protect the environment.’

To learn more about the competition and how to submit your entries, visit www.padi.com/underwaterselfieday, and make sure you read the terms and conditions at www.padi.com/dive/gopro-selfieday-terms before entering. For more about the PADI Torchbearers initiative, head to www.padi.com/conservation.