Maldives Holidaymakers Will Receive Rewards for Repeat Visits
The Maldives has announced the launch of ‘Maldives Border Miles’, a new loyalty points system for holidaymakers aimed at incentivising tourism to the islands.
According to the Maldives’ Immigration Services website: ‘Maldives Border Miles is a three-tiered loyalty program focused on tourism promotion. Tourists enrolled to this programme will earn points for each border crossing. Additional points are rewarded for the visits on special occasions. Once the tourist reaches to a tally of a specific amount of points, privileges are rewarded with amazing benefits. As they move up the tiers, privileges are enhanced, and benefits are made exclusive.’
The Maldives was one of the first nations to reopen its borders to tourism in the wake of the coronavirus pandemic, after previously repurposing an abandoned luxury resort as a quarantine facility.
The three tiers of the loyalty programme are split into bronze, silver and gold categories, named in Dhivehi as ‘Aida’ (bright star), ‘Antara’ (attractive and prestigious) and ‘Abaarana’, an honourific for Maldivian monarchs.
The programme is expected to be launched in December 2020, however, as yet, no details of what the rewards might actually be have been made available.